How to create a Facebook page

A question I’ve been asked a lot lately is how I created a fan page on Facebook for my band Saveur Marmelade. It therefore seemed obvious to me to devote the first real article for my blog to show you how to create a Facebook page.

Firstly, what’s the use for a Facebook page? Creating your page on Facebook is a great way to keep in touch with your fans by being able to send updates to your entire list of fans. It’s also an additional visibility because when someone becomes your fan, a notification is published in its Mini-Feed therefore it is seen by everyone. As pages are public, they are indexed by Google so it becomes another way for people to find you and you can even make a link from another site.

The most beautiful thing of it is that it is easily done in a few minutes and it’s free! For purposes of example, I will create a page for the (fake) band King Mongoose I just create with Band Name Maker! :)

Facebook - Create a PageTo begin with, you must visit the Create a Page on Facebook’s site to create a page. The most complicated thing is to carefully choose the category of your page. If this is a page for a music band, the 3rd option is an easy choice, but if it’s for a company, you must take the time to carefully observe the other two categories. Once your selection done, you enter the name of the band or the company name then click on Create Page.

Facebook - Create a Page - LoginIf you are already connected to your personal Facebook profile, your page is already set up and you can begin to edit it. If you are not logged onto the site, a page will be presented to associate your new page to your personal profile or create a profile if you do not have an account on Facebook.

Facebook - Create a Page - EditYour page is now created and you are now able to personalize it! You can remove boxes by clicking on the “X” located in the blue title bar, but some boxes are mandatory and have no button to remove it. It is possible to use the arrow to display a box open or closed or click on a title bar and drag the boxes to rearrange the order in which they appear. Again, some boxes can be moved and others should remain in the same column.

About the box to add music in band pages, I never tried because it requires that your page is confirmed (somewhat like a cell number with the personal profiles) by providing an identity card as a legal digitized passport, a driver’s license or a student ID card. For those who do not possess any of these documents or who prefer to retain some anonymity, I recommend the My Band application which adds a music player to your profile. To use it, simply sign up for a free account on the ReverbNation site, upload some music and your songs will automatically appear on your Facebook page!

Once you have entered all the information in your new page, click on a link to publish the page so that it becomes visible to the rest of some 64 million active users. The publication link is displayed in red in several places in the menus but is easy to find at the top of your page.

You now only have to invite your friends to become a fan of your band or company then keep them informed by sending them updates!

I hope this tutorial (my first!) will be useful for many, and do not hesitate to leave a comment with your questions or suggestions to improve this article! …and add me to your Facebook friends! :P

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